The Brand.
New York based, tech empowered real estate agency, Triplemint, connects people in search of the home of their dreams with the trained professionals and cutting edge tools to streamline and maximize their search.
The Situation.
Two months into inheriting a stable ad account, we were faced with dramatic changes to the New York real estate market due to COVID-19, requiring us to completely re-imagine our strategy for generating and nurturing leads.
PROJECT DETAILS
CLIENT
Triplemint
Date
June, 2020
CATEGORY
Digital, Strategy, Paid Media, Paid Social, Lead Generation
The Solution.
The first, essential step was to immediately introduce new messaging and creative to proactively address our audience’s reality. But we partnered with our client to take it a step further, supporting them in launching a program offering broker fee relief to anyone impacted by the pandemic. Together, we re-envisioned the funnel at all touch points – ad, landing page, and offline call. Lastly, in light of a reduced media budget, we advocated for more flexibility in adjusting spend by day, allowing us to maximize awareness of our initiative.
RESULTS
~3.9%
ENGAGEMENT RATE
(COMPARED TO 3.0% BENCHMARK)
~30K
ENGAGEMENTS
(AT A $0.06 COST PER ENGAGEMENT)
~2.5K
CLICKS
(AT A $0.76 CPC)
