The Brand.
Athena Advisers is an international sales network and property investment advisory that specialises in attractive new-build and renovation development projects in key prime markets.
The Situation.
The London property investment agency was facing an international challenge to penetrate several markets at the same time.
PROJECT DETAILS
CLIENT
Athena Advisers
Date
June, 2019
CATEGORY
Digital, Strategy, Paid Media, Paid Social, Lead Generation
The Solution.
We shaped the general digital marketing strategy of the worldwide real estate brokerage and progressed their online brand with the implementation of Google Adwords, Facebook Ads and LinkedIn strategy through Webinar, White Paper and Roadshow.
Overhauled multiple portals to amplify conversion.
We optimized their lead Generation through funnel creation through database management and marketing automation. We ngaged in online communities. Monitored PPC and social media campaigns for effectiveness. Reported on ROI.
RESULTS
~5%
ENGAGEMENT RATE
(COMPARED TO 4% BENCHMARK)
<$1
COST PER CLICK
(30% IMPROVEMENT)
+1,2K
LEADS
BETWEEN 2017
AND 2019
